(AsiaGameHub) –   Optimove, a leading provider of player engagement solutions for the iGaming sector and the innovator behind Positionless Marketing, has confirmed an agreement to purchase CRM expert Smartico. This acquisition is anticipated to finalize in the coming weeks.

Optimove: Architect of a Top CRM Platform, Supporter of Another

The announcement indicates that Optimove and Smartico will maintain a level of autonomy from each other, operating as distinct entities. Following the transaction’s completion, both will preserve their respective brands, teams, product strategies, roadmaps, and market approaches. Smartico’s current leadership will also stay in their roles.

Optimove, the innovator behind the Positionless Marketing solution, stated that this agreement is designed to capitalize on the ongoing expansion of the iGaming sector. The company referenced recent analyses forecasting sustained growth in the coming years, with specialists anticipating the global iGaming market to double by 2033. Nevertheless, this expansion and the introduction of new markets complicate navigation within the intricate iGaming environment. Consequently, CRM marketing platforms are gaining heightened significance in this dynamic industry.

The integration of Smartico is expected to bolster Optimove’s already robust suite of CRM solutions, positioning both companies for future achievements. Optimove executives highlighted that the CRM domain now features two prominent platforms – one developed by Optimove and another supported by the company.

Executives Commend the Partnership

Executives from both companies shared their thoughts on the acquisition, conveying enthusiasm for the collaborative prospect. Pini Yakuel, Optimove’s founder and chief executive officer, remarked that his team has been highly impressed by Smartico’s robust product, exceptional service, and its overall corporate development.

They [Optimove] invested wisely, assembled an outstanding team, and provided significant value to clients. Smartico distinguished itself among competitors by pioneering the integration of gamification with CRM marketing, creating a powerful marketing advantage that iGaming operators readily adopted.

Pini Yakuel, founder & CEO, Optimove

Arman Gal, Smartico’s co-founder and CEO, conveyed similar satisfaction. He stated that his team is proud to unite with Optimove during such a pivotal period for the iGaming CRM sector. Gal emphasized that the preservation of Smartico’s independence held particular significance for his team.

This enables us to continue our journey as ourselves, while simultaneously gaining from enhanced strength and opportunities. This collaboration grants us increased capacity to accelerate our growth, better serve the market, and persist in innovating within the player engagement domain we helped establish.

Arman Gal, co-founder & CEO, Smartico

However, the precise financial details of the agreement were not disclosed.